The Titan Arum, also known as the corpse flower, has bloomed in the D.C. Smith Greenhouse, on the University of Wisconsin-Madison campus. The pungent bloom will last for between 24 and 48 hours, according to officials.
The Titan Arum is native to Sumatra and famous for the repulsive odor its mature flower gives off. The scent is reminiscent of rotting meat and is designed to attract the carrion beetles and flesh flies that typically pollinate the plant.
This particular Titan Arum stands 50 inches high and is the progeny of Big Bucky, the first Titan Arum plant to bloom on campus in 2001. It's the first time the 9-year-old plant has flowered. Because it's not going to be pollinated, the entire flower structure will collapse after bloom.
The Titan Arum is on display in the D.C. Smith Greenhouse's conservatory, at 465 Babcock Drive.