Two consecutive Rose Bowl appearances have been very good for the Wisconsin Badgers football program. But the recent run of on-field success is also benefiting students in campus classrooms and libraries.
That's because record-breaking sales of trademarked University of Wisconsin merchandise in the 2010-2011 fiscal year means that students will receive more funds for need-based financial aid.
Gross royalties of licensed merchandise in 2010-11 were $3,326,879, the highest total in the history of the Wisconsin licensing program.
The total represents a 36 percent increase more than 2009-10's figure of $2,439,289. The previous high was $2,834,207 set in 2007-08.
"This is a huge testament to the success of our teams, our university and the strength of the Wisconsin brand," said Cindy Van Matre, trademark licensing director, in a news release. "Our products are available literally around the world."