Thousands have ventured to Madison this week in hopes of having their voices heard, but it's the money they've brought that has many business owners cheering.
"It's been a very, very, very busy week," said Cliff McDonald, Brocach's Irish Pub owner.
McDonald said his business has spiked to twice that of a normal week.
"The weekends are always busy, but to get a real jump in midweek revenue like this is pretty significant," McDonald said. "I've got some colleagues on the square with similar establishments and they say the same thing."
What McDonald is hearing is right on, according to Downtown Madison Inc. Executive Director Mary Carbine. She said businesses dealing products that are related to food, from coffee shops to restaurants, are seeing amazing boosts in sales.
"Certain people come to certain events with certain needs," Carbine said.