The University of Wisconsin-Madison cycling team will be "Freezin' for Safety" on Thursday to raise money for the Madison Area Safe Kids Coalition.
The annual 12-hour fundraiser, beginning at 8 a.m. and ending at 8 p.m., involves cycling team members riding bicycles on stationary trainers on Library Mall, regardless of the weather.
The group's last fundraiser brought in more than $2,200, and the Dec. 2 event is expected to generate a similar amount.
"This event is a great way for our club to give back to our community," said cycling team president Ken Huxtable. "The city of Madison has always been very supportive of both our club and the larger cycling community, and this is a great way for our club to return the favor."
Bicycle helmets are especially important to cycling team members, because the team lost one of its riders five years ago due to head trauma sustained during a bicycle race.