Holiday series takes place Saturdays in December
The Madison Central Business Improvement District’s red trolley will be on duty Saturday inviting downtown patrons aboard for a free ride to area businesses from 10 a.m.-4 p.m.
Last Saturday the trolley logged 438 riders over the 6-hour tour of service according to the Business Improvement District that was its second highest rider count in Shopping Trolley history.
BID Executive Director Mary Carbine attributed the crowd to the community’s recognition of the annual event and possibly the unseasonably good weather, too.
“The holiday trolley has become an annual family tradition,” Carbine said. "It’s something we know area families and kids look forward to.
"But I do think the nice weather does help bring people out for an activity."