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Downtown shoppers treated to trolley rides, performances | Arts & Culture

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Downtown shoppers treated to trolley rides, performances
Downtown shoppers treated to trolley rides, performances

Holiday series takes place Saturdays in December

The Madison Central Business Improvement District’s red trolley will be on duty Saturday inviting downtown patrons aboard for a free ride to area businesses from 10 a.m.-4 p.m.

Last Saturday the trolley logged 438 riders over the 6-hour tour of service according to the Business Improvement District that was its second highest rider count in Shopping Trolley history.

BID Executive Director Mary Carbine attributed the crowd to the community’s recognition of the annual event and possibly the unseasonably good weather, too.

“The holiday trolley has become an annual family tradition,” Carbine said. "It’s something we know area families and kids look forward to.

"But I do think the nice weather does help bring people out for an activity."

Downtown information ambassadors staff on the free holiday trolley greet riders and hand out candy canes to kids. Free reusable cloth bags filled with promotions, coupons and special offers are also handed out, though supplies are limited, Carbine said.

In addition to the free trolley, downtown area shoppers are treated to free performances from area music groups.

Volunteer choral and dance groups make stops at a handful of places near the Capitol. Saturday’s performances begin at the Madison Children’s Museum at 11 a.m. with a UW a capella group called Redefined. The Madison Youth Choirs will perform at the Children’s museum from noon-2 p.m. and the Capitol Chordsmen, a barbershop group, will perform from 1 p.m.-3 p.m. at the Madison Museum of Contemporary Art.

Trolley rides and artistic performances are also offered Dec. 15 and 22.

Shoppers can hop the trolley up and down State Street and around the Capitol Square from 10 a.m.-4 p.m. Riders can catch the red cart at bus stops in that area.

For more information about the series, visit Madison Downtown BID online.

Carbine noted the business group has an offer for patrons with disabilities or for whom the trolley may not be accessible. Information is also available online.

The Museum of Contemporary Art is at 227 State St. The Children’s Museum is at 100 N. Hamilton St.

Downtown / Campus Businesses