Chocolate Shoppe Ice Cream will celebrate 50 years in business this weekend.
From Sept. 21 to 23, Chocolate Shoppe Ice Cream will thank locals at their three locations with activities, ice cream competitions and games, trivia, crafts and a cake cutting event. The celebration features a 'name the flavor' tasting competition, prizes and free ice cream. Children can also enjoy face painting, cow mask coloring and tie-dying a 'Happy Birthday Chocolate Shoppe Ice Cream' t-shirt, said a press release.
The Madison-based, family owned company, originally named Chocolate House, opened in 1962 as a candy shop. Chocolate Shoppe Ice Cream now produces over 100 ice cream flavors, more than five times the flavors made 50 years ago.
Chocolate Shoppe Ice Cream stores are located at 1726 Fordem Ave., 555 South Midvale Blvd., and 468 State St.